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Puebla

Puebla: automotive heritage and a Tier 1 EV ecosystem.

Two OEM campuses have spent decades training a workforce and a supplier base. The electrification of both is now the opportunity.

The numbers

VW & Audi
OEM campuses anchoring the state
65,000+
Automotive workers
$3.50–$7.00
Class A rent per m² per month
Veracruz
Atlantic port within reach

The case

What Puebla gives you

Electromobility and localising the supply chain

The transition to electric vehicles is rewriting which components are made locally, and battery, power electronics and harness work is being pulled in from Asia. Puebla is where that localisation is happening next to the assembly lines that consume it.

An engineer working at robotic test equipment

Labour retention and the Atlantic route

Automotive employment here is generational, and retention reflects that in a way greenfield metros cannot match. The Port of Veracruz gives an Atlantic option for European components, which matters if your supply base is not in Asia.

Panorama across the city of Puebla
Luisalvaz · CC0 · Wikimedia Commons

Executive brief

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Sources compiled from: U.S. Customs and Border Protection (USMCA Data), Mexican Ministry of Economy (Secretaría de Economía — FDI Data), Mexican Tax Authority (SAT — Article 182 / CIVA), CANIETI Semiconductor Master Plan, and the Jalisco Tech Hub Act.

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